Digital Entrepreneurship

About

This course provides students with a comprehensive overview of and detailed knowledge about digital entrepreneurship with the aim to apply latest theory and concepts to the study of issues in the digital economy. By combining theory with prominent real-life examples, the course enable students to make sense of the persistent debates on organizational and societal issues related to world-leading organizations in the digital economy. For example, students explore the design of dopamine-driven digital goods (e.g., mobile games, social networks), examining how addictive features and gamification impact user engagement, along with the ethical considerations involved. They assess the powerful role of digital crowds and online communities, evaluating the promises and perils of crowdsourcing and community management (e.g., crowd wisdom vs. crowd madness). Additionally, they explore the pillars of digital trust and how to build trust in digital goods and brands. They also examine the importance of learning from digital failures and explore the dark side of digital entrepreneurship, including its negative psychological, emotional, and financial effects, as well as ethical dilemmas and societal impacts.

Course leader

Nicole Siebold

Target group

To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination.

Fee info