Digital Marketing

About

Dive into the dynamic world of digital marketing this summer! Uncover the secrets of effective market research and craft winning strategies. Master the art of keyword analysis and climb the SEO ladder.

Throughout the class you will discover the essentials of online advertising, from search ads to the magic of content marketing. Bring AI into your content strategy by understanding how Generative AI can revolutionize your campaigns. Harness the power of electronic word of mouth and explore the intriguing realm of cellulographics in class, and enjoy site visits to businesses in Brno that are at the forefront of the digital marketing game.

Through the final projects, you will have the opportunity to hone your copywriting skills, amplify your email marketing game, and navigate the bustling avenues of social media. Let this experience be your ticket to the next level of digital marketing.

This programme is designed as a part of our Intensive 2 Week Summer School, where multiple courses from a wide variety of Masaryk University study programmes and departments will be offered. These courses will be arranged in an intensive and dynamic form, each working day there will be an academic session. In the afternoon and evenings students come together from across disciplines to enjoy everything Brno has to offer!

In addition to the academics, daily cultural and social programming will be offered, including the option of a one-day excursion to Vienna.

Course leader

Dušan Mladenović, Prateek Kalia

Target group

This course is targeted for bachelor, master and PhD students. Basic knowledge of management and marketing functions is desired as it would help to understand the digital marketing tactics better.

Course aim

Students will have class from 9-13:00 Monday-Friday and can expect daily tasks that work towards their final project. At the end of the course students will have created a cohesive marketing strategy. Culture/social activities will take place in the afternoons/nights.

Following topics will be covered throughout the course:

Digital Marketing Strategy & Market Research

Keywords Analysis

Search Engine Optimization

Basics of Online Advertising

Search Advertising

Content Marketing

Generative AI and Marketing

Copywriting

Email Marketing

Social Media Strategies and Channels

Electronic Word of Mouth

Cellulographics

Program changes reserved.

Fee info