Digital & Social Media Marketing

About

To understand the concept of digital and social media marketing and the changing marketing landscape (i.e., Generative AI tools such as ChatGPT and their implication in marketing) 
To analyze and deploy digital & social media marketing strategies 
To understand the digital and social media marketing mix and promotion techniques 
To obtain familiarity with search engine marketing, social media marketing, traffic-building, and AI tools 
To understand the privacy and ethical issues of digital and social media marketing

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

To facilitate understanding, students should have basic notions of marketing. This course is designed for the 4th year of undergraduate and master’s students.
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.

Course aim

To develop and apply a range of principles and theoretical knowledge of digital & social media marketing in order to set up a digital & social media marketing strategy
▪ To select and deploy a range of digital & social media marketing and communication
channel by taking into consideration the customer journey
▪ To use digital & social media marketing tools in order to anticipate, forecast, and
measure the effectiveness of the actions

Fee info