Doing Business in Europe – with AI

About

AI technology has developed rapidly in recent years and is revolutionising the business sector. The wide range of applications of AI poses new challenges and provides new opportunities for businesses. Advancements in this area are being stalled due to a shortage of skilled people that understand the technology and the needs of a client. This course positions students between the AI technology and business development, we call it an AI translator. Students will learn how to bridge the gap between the IT experts who are programming AI tools and between the client who needs to understand the technology, its potential and the risks. General classes about countries and culture will overlap with the Sustainable Marketing group. Students will develop an innovation that will be pitched to the client in the form of an experience. No programming experience required.

Course leader

Elanna Veldkamp - Coordinator

Target group

Students from all majors and programmes!

Course aim

Students will learn how to bridge the gap between the IT experts who are programming AI tools and between the client who needs to understand the technology, its potential and the risks.

Fee info