Entrepreneurship

About

Course 1 : Entrepreneurial Business Model Design
The KEDGE BS Entrepreneurship Experience takes students beyond the classroom, allowing them to test their entrepreneurial ideas in real-world settings. Through course sessions, projects, and competitions, students gain the practical tools needed to start, finance, and manage their own business.

This course integrates many of the concepts, tools and practices of entrepreneurship. Students will learn to be superior opportunity assessors and shapers, to understand the integration of people and process in entrepreneurship, and specifically, how to write, articulate and present a new venture execution plan. Understand the alternatives and trade-offs in financing, starting and operating a venture, and gain a better understanding of one’s personal entrepreneurial capabilities. Students will engage in feasibility assessment, venture viability analysis and resource acquisition. Students will learn how to conduct rigorous business-planning, and also how to network for resources and to be able to communicate about a new venture in a confident, articulate and effective manner

Course 2 : Leadership & Communication Skills for Entrepreneurs
The reality of starting-up a business is harsh and unforgiving; set-backs and rejection are a consistent theme. In this context successful entrepreneurs require a mix of leadership skills, and no small measure of determination and self-confidence. The module will help raise awareness amongst participants of ways in which they can develop their own abilities in relation to leadership skills.
The course is designed to help participants: analyse their own abilities, develop self-confidence and effective communication, analyse behaviour by understanding self-interest, understand better the perspectives of others; all these attributes contribute towards success.

Course leader

Course 1 : Entrepreneurial Business Model Design Course 2 : Leadership & Communication Skills for Entrepreneurs

Target group

Eligible participants: Highly motivated and open-minded Bachelor or Master level students in good academic standing with a sufficient level of English.

Course aim

On completion of this module, students will be able to:
- Review their business plans in relation to evaluation criteria of different types of investors
- Develop & implement plans to cope with running a start-up without external investment
- Understand a framework for analysing and improving their own leadership skills
- Pursue further reading and self-development in relation to specific areas of leadership

Fee info