Frontiers in Hospitality and Tourism Management

The summer school offers a unique student experience over a three-week period where students will learn about key theories and themes in Hospitality and Tourism Management. Lectures, seminars and field trips will help you to explore the evolution of various niche tourism industries such as sport, film and TV, music, events, food and the outdoors.

This innovative and inspiring programme offers a rewarding international experience. Activities include:
• Learn How to Play the Bagpipes
• Field Trip to Official Hogwarts Clothing Manufacturer
• Field trip to a whisky distillery
• Scottish Ceilidh

You will have free time during the evenings and weekends to explore Glasgow and surrounding areas across Scotland.

Course leader

Mr Tom Bourkel – Teaching Fellow in Hospitality and Tourism Management https://www.strath.ac.uk/staff/bourkeltommr/

Target group

The summer school is open to all university students studying at any institution around the world or those with an offer of a place at the University of Strathclyde. You must be at least 18 years to participate. If English is not your first language, you must provide evidence of language proficiency equivalent to CEFR level B2 or higher.

Course aim

The summer school aims to teach the key theories and themes in hospitality and tourism management. Students are introduced to the evolution of the tourism product in Scotland, its fast-growing dimensions, both from an economic and a specialised perspective. Through the prism of case studies, interactive lectures and workshops this course helps students to strengthen their problem solving and critical thinking skills. The first part of the course provides students with a strong insight into the key hospitality and tourism management theories. After the first phase the course delves deeper into Niche tourism products, examining one of the fastest growing areas within the tourism sector. Specifically, it investigates certain niche products establishing and positioning Scotland as a thriving niche tourism destination. The last part of the course will be dedicated to the future: students will get to know the latest consumer expectations and trends as well as reflect on emerging drivers of change for hospitality and tourism management. Students also have the chance to visit locations with specific niche products in Scotland. A group project rounds up the course for which students will develop an innovative tourism product that can be tailored to meet the needs of a particular audience/market segment.