Gamification and Behavior Management

About

This course introduces business students to the principles of gamification and its application in behavior management within organizational settings. Drawing on concepts from "The Gamification of Learning and Instruction" by Karl M. Kapp, the course provides a comprehensive overview of how game-based methods can drive motivation, engagement, and productivity in various business environments. Students will explore foundational theories, such as self-determination theory, social learning theory, and cognitive apprenticeship, to understand how these behavioral management frameworks underpin effective gamification strategies.

The course will examine key gamification concepts, including game elements like goals, rewards, feedback, storytelling, player types, and game patterns, to illustrate their practical applications in enhancing learning, problem-solving, and decision-making within businesses. Additionally, students will analyze research evidence on the effectiveness of games for learning and develop skills to design gamification strategies tailored to specific business contexts.

Through case studies, interactive discussions, and a practical project, students will learn to apply gamification techniques to improve organizational performance, customer experience, employee engagement, and behavioral change. The course features guest speakers from the industry to provide real-world insights into gamification's impact on business and behavior management.

Course leader

Torsten Ringberg

Target group

This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals.

Fee info