Greening Persuasion: Making Your Way in the Jungle of Green Communication

About

Persuasion is all around us. Each day every single one of us is subjected to numerous persuasive attempts; often without even noticing that we are being persuaded (you are actually reading a persuasive text right now). In fact, various estimates suggest that – depending, among other things, on the definition of persuasion used – the average person in modern societies is subjected to anywhere from 300 to 15,000 persuasive attempts every single day!

Over the last few decades, such attempts have often sought to convince us that something was green, natural, good for the environment, animal-friendly, climate positive etc. etc. But is something “green” just because it says so? When is something actually natural? How do we, as practitioners, communicate effectively and ethically about these issues? How do we, as consumers and citizens, exercise enough critical sense to withstand persuasion attempts that may be greenwashing?

Course leader

Sune Borkfeldt

Target group

To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination

Fee info