International Business Networks

About

The main goal of the course is to deal with the marketing problems of business relationships, international business networks and the management in business networks. It helps the students to deeper understand the complexity and the interdependent nature of business world. Business-to-business (B2B) marketing from a relational approach, value co-creation and the Actors-Resources-Activities (A-R-A) Model are among the main topics of the course.

Course leader

Tibor Mandják is professor of Marketing at ELTE. He is teaching business-to-business marketing, international marketing and research methodology and is visiting professor in several European business schools.

Target group

BA and MA students, recent graduates

Course aim

• Understand the complexity and the interdependent nature of business world
• Recognize the essential and the key role of value co-creation
• Comprehend how to make marketing actions in complex business networks
• Learn the internationalization process of the companies

Fee info