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Business & Entrepreneurship

International Marketing

When:

21 May - 14 June 2024

School:

IDRAC Summer School

Institution:

IDRAC

City:

Lyon

Country:

France

Language:

English

Credits:

10.0 EC

Fee:

2400 EUR

Interested?
Please note: this course has already ended
International Marketing

About

This course will allow student to better grasp the important of strategic marketing tools in international business development.

Course leader

Phoebe CHUAH

Target group

Bachelor's level

Course aim

Students will be able to better understand international marketing with an insight into French brands like Hermès and their international strategies .

Fee info

Fee

2400 EUR, 1 session with accommodation : 2400€ 1 session without accommodation : 1320€ 2 sessions with accommodation : 3500€ 2 sessions without accommodation : 2100€

Interested?

When:

21 May - 14 June 2024

School:

IDRAC Summer School

Institution:

IDRAC

Language:

English

Credits:

10.0 EC

Visit school

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