International Marketing with a Specific Focus on Emerging Markets

About

This course portrays opportunities and competitive challenges in a global market setting with a specific focus on emerging markets. The content will be complemented with case studies. It is designed for students who expect to undertake international marketing assignments, work for global corporations or help companies to expand globally.

Course leader

Sergej von Janda

Target group

This course is designed for graduate and advanced undergraduate business students who expect to undertake international marketing assignments, work for global corporations or help companies to expand globally.

Course aim

Students will be able to apply their knowledge of marketing concepts to actual business situations in and from emerging markets. At the end of the course, students will be able to identify and evaluate opportunities in emerging markets, to adopt marketing programs to these markets or from these markets, and to develop global marketing strategies.

Fee info