Online
Turku, Finland
Branding and Sales Skills
When:
04 August - 15 August 2025
Credits:
5 EC
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Communication, Media and Journalism
Luxury Brand Management
When:
01 July - 26 July 2019
School:
Institution:
EFAP
City:
Country:
Language:
English
Credits:
6.0 EC
Fee:
1850 EUR
About
This course was created to help students understand how luxury brands are viewed, built and managed. In order to understand such points, students will be provided with relevant and up-to-date theories, techniques and concepts.
The students participating in this course will also master the ability to apply creative tactics in order to develop and position a luxury brand.
Throughout the 2 weeks, students will learn theoretical concepts that they will then put into action in order to prove their know-how.
Course leader
Karine Gautier: k.gautier@groupe-edh.com Laetitia Roqueton: l.roqueton@groupe-edh.com
Target group
International students interested in learning about luxury communication & marketing techniques in English in the Luxury capital of Paris.
Course aim
Familiarize students with the strategies of high end positioned companies.
Master a sector based on various values such as tradition, know-how and innovation.
Acquire management techniques used in luxury management.
Fee info
Fee
1850 EUR, Tuition fee for the 4-week programme including tuition, cultural activities: 1850 euros Tuition fee for the 2-week programme including tuition, cultural activities: 1000 euros
Fee
600 EUR, Fee 2 is optional if student needs housing: - Housing in student residence (double room): 600 euros for 2 weeks or 1200 for 4 weeks
Interested?
When:
01 July - 26 July 2019
School:
Institution:
EFAP
Language:
English
Credits:
6.0 EC
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