Luxury Branding

About

This course examines the latest trends shaping the branding landscape, with a specific focus on the European market. Students will analyze how brands are created, developed, and strategically managed in response to evolving consumer expectations and market dynamics. Particular attention is given to building a strong and distinctive brand identity that resonates across diverse cultural, regional, and industry-specific contexts within Europe and beyond. By engaging with case studies, interactive discussions, and practical workshops, participants will gain the skills to design compelling value propositions, position brands strategically, and foster deeper customer engagement. The course also explores pressing challenges in European branding, including sustainability, inclusivity, digital transformation, and the impact of emerging technologies, equipping students to address the demands of a rapidly changing business environment.

The module lasts for two weeks, with classes scheduled intermittently throughout this period

Target group

Senior undergraduate (year 4) and graduate students

Course aim

Concepts and subjects covered:
• Emerging branding trends in Europe
• Sustainability and Ethical branding
• Cross-cultural brand adaptation
• Impact of technology on branding

Fee info

The offered discounts are not cumulative