Managing Engineering

About

The development of knowledge and skills in entrepreneurship, entrepreneurial & innovative action, within an intercultural environment.

Course leader

For more details, you can contact us : lmi-linp-summerschool-contact@univ-lorraine.fr

Target group

Bachelor Graduates, Masters Graduates, Professionals.

Course aim

Entrepreneurship/Management
-how to translate your idea into an entrepreneurial project
-how to uncover build a bold entrepreneurial mind-set
-how to deploy digital marketing practices in order to support your business

Innovation in action
-how to use existing tools and methods that allow to come up with different new ideas, using divergent and convergent reasoning
-how to prototype your idea, by making it an ‘Intermediary object’, in the innovation project development

Intercultural Marketing and immersion within the French culture
- how to understand the specifics of cross-cultural marketing
- how you can ensure communication effectiveness across countries
- kit of tips for the every day life in France
- cultural and company visits

Fee info