Market Research in the Sports Industry

About

The aim of this course is to equip students with, both, comprehensive understanding as well as the skillset necessary for practical application of market research methods in the context of the dynamic and highly competitive sports industry. From both, theoretical and applied aspects, students will learn key concepts such as consumer behavior, market analyses, sponsorship, branding, and the role of technology, all specific and unique for sports business and sports market research. From an applied perspective, accentuated in this course, they will develop knowledge and skills related to sports market research design, identification and utilization of data sources relevant to the sports industry, data collection, data analyses, and the interpretation of the results

Course leader

Jasenko Ljubica

Fee info