Persuasion, Choices and Consumer Behaviour

Integrated within the Summer School Lisbon 2014 project, this programme exposes students to selected topics in consumer behaviour and the methodologies used in their research.

Ever wondered if subliminal messaging is possible? Can people be influenced outside of their conscious awareness? How well do you have to know someone/observe a situation to understand what is going on in it? How well are you able to deal with persuasion attempts? And why is it that tasks always end up taking longer than we thought they were going to? This programme turns to research in consumer behaviour for answers to these, and many other questions.

Course leader

Programme Director: Professor António Robalo Summer Schools Coordinator: Ana Raquel Ferreira

Target group

Master and advanced undergraduate students.

Course aim

At end of this programme, students shoul be able to:

- Become acquainted with the basic research in selected topics in consumer behaviour;

- Become acquainted with the applications of that basic research to further contexts and domains;

- Understand the methodologies used in developing the above-mentioned research.