Spanish Mediterranean Tourism: Sustainable Models

About

Do you want to both study Tourism and experience it in Almeria? Are you interested in sustainable Tourism and visiting the most relevant companies in the field? If so, this course is perfect for you!

This course seeks the development of destinations and companies through the creation of tourism branding, different marketing strategies, and entrepreneurship. Specifically, you will learn the main trends related to sustainability, nature, gastronomy, archeology, museums, and cinema from a fully practical approach. Training workshops; informative talks where professionals will share their experiences; or professional visits to scenery and companies in the sector located in the province of Almeria are just a few of the learning methodologies used in the course.
Just to mention a few, you will visit several natural parks in the province, an eco-winery, a craft beer factory, and some other interesting companies and institutions!

In addition to the academic content, our Study Abroad courses include an attractive cultural program full of activities and trips especially for you, so that you can make the most of your stay in our city and university!

The course can be taught in English or Spanish.

Note: you can find more detailed information on our website.

Course leader

José Luis Ruiz Real

Target group

Undergraduated, and master students.

Course aim

1. To know the importance of tourism and the main trends related to sustainability, nature, gastronomy, archeology, museums, and cinema

2. To raise awareness of the importance of brand management for sustainable tourist destinations and companies

3. To be able to use the different techniques and instruments to create and enhance the differentiation of tourist destinations and companies

4. To develop different business models in tourism, promoting entrepreneurship in tourism from innovation

5. To know the formulas of public-private collaboration in the management and development of tourism.

Fee info