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Business & Entrepreneurship & Communication, Media and Journalism

Storytelling for Business

When:

20 January - 31 January 2025

School:

University of Amsterdam Summer School

Institution:

University of Amsterdam

City:

Amsterdam

Country:

Netherlands

Language:

English

Credits:

4 EC

Fee:

875 EUR

Interested?
Please note: this course has already ended
Storytelling for Business
Online

About

The course is case-driven and is designed in two parts: the first week, you will discover and develop the basics of storytelling and learn to write persuasive copies for different channels. The week is a blend of theory (the 5 C’s of storytelling, analysis of research such as Mark Edwards’ Best story wins, Kindra Hall’s Stories that stick and others) and practice: you will work on copies, short scripts and storyboards. Diversity in storytelling leads to innovation and better problem-solving. Learn to captivate your audience, build trust, and drive results through compelling narratives.

In the second week, you will learn about the fundamentals and historical evolution of data visualisation as a storytelling tool. You will learn to select and apply effective visualisation techniques to transform complex data. You will practise integrating design principles for clear and impactful visuals, making them more persuasive and actionable, and crafting compelling narratives. As you advance, you'll explore AI-driven tools and cutting-edge technologies to enhance your visual stories. The course culminates in applying your skills to real-world projects, developing and presenting data-driven stories while reflecting on the broader impact of (data) storytelling in business.

By mastering the art of storytelling and data visualisation, individuals and businesses can improve communication, build stronger relationships, and achieve greater success!

Course leader

Dr. Jana Zilova & Felipe Rego

Target group

Level: Bachelor, Master and working professionals (who have some higher education experience).
Background: A demonstrated interest in developing storytelling and data-visualisation skills, tools and techniques.

Course aim

This course equips you with the tools and techniques to craft compelling, data-driven stories that resonate with your customers and elevate your brand. By blending business storytelling with data-driven insights, you'll gain a powerful skill-set that enables you to communicate more effectively and influence decision-making at every level of your organisation.

Fee info

Fee

875 EUR

Fee includes all course materials, extensive feedback, an official transcript or certificate of participation.

Interested?

When:

20 January - 31 January 2025

School:

University of Amsterdam Summer School

Institution:

University of Amsterdam

Language:

English

Credits:

4 EC

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