Sustainable and Social Marketing

About

This module examines how marketing can drive social change and sustainability, extending beyond commercial objectives to tackle societal, ethical, and environmental challenges. Topics explored include sustainable marketing and consumer behaviour, corporate social responsibility and ethics, and social marketing and behaviour change strategies, with the aim of developing sustainability and social impact competencies, addressing the green skills gap, and evaluating the impact of social marketing interventions. We focus on these themes to understand their implications for consumer behaviour, business practices, and society at large

Course leader

Dr Sayed Elhoushy and Dr Tana Licsandru

Target group

Undergraduates

Course aim

The module aims to provide students with the opportunity to:

Understand the key concepts, frameworks, and debates in sustainable and social marketing.
Build awareness of current sustainability and social challenges and explore alternative approaches to address them.
Analyse the marketing environment from a triple bottom line perspective, social, economic, and
environmental, identifying opportunities and challenges for promoting positive social change.
Develop the skills to critically evaluate and apply sustainable and social marketing principles in designing behavior change interventions that create positive societal impact

Fee info