Zagreb, Croatia

Marketing Practice through Smart Data

when 15 July 2024 - 28 July 2024
language English
duration 2 weeks
credits 5 EC
fee EUR 1100

How to implement in practice everything we learned in marketing? We will have strong emphasise on real live company situation. This class is focused on big data in marketing in order to develop successful brand. It is crucial to learn how it all works out there, in real life! Every minute we send 204 million emails, generate 1,8 million Facebook likes, send 278 thousand Tweets, and up-load 200,000 photos to Facebook. How it affects marketing and decision making process?

Practice, practice, practice! Everything will be based on real life examples and cases from the practice.
This course provides a framework of analysis for the management of products and innovation processes in the organization. It discussed techniques and tools to improve the decision making and improve performance. It is crucial to learn how to cope with big data in today fast moving business.
Students are required to come prepared on the class and read all the materials ahead. Class participation is strongly encouraged and welcomed as a best method of student knowledge comprehension. Students will be also examined during the lectures with different questions regarding the topics covered. They are also encouraged to listen to the dialogues from their colleagues.
Communication with students is strongly stressed and encouraged.

Course leader

Dr. sc. Hrvoje Maljak

Target group

Bachelor students

Course aim

1. Students will have a developed system of values in which a central role is to understand the crucial aspect of ethical and responsible business doing.
2.Students will acquire fundamental knowledge in big data management.
3.Students will be efficient in communication skills and have good presentation skills. (Written and spoken).
4.Students will have ability of continuous adoption to new conditions on business as it is necessary for survival of any business.

Credits info

5 EC
Students will get 5 ECTS from this course

Fee info

EUR 1100: Students who apply in the Early Bird time will get the Early Bird price for 1100 euros for 1 term
EUR 1600: Students who apply in the Early Bird time will get the Early Bird price for 1600 euros for 2 terms and 2100 euros for 3 terms


Students who apply in the Early Bird time will get the Early Bird price