Paris, France

Luxury Brand Management

when 1 July 2019 - 26 July 2019
language English
duration 4 weeks
credits 6 EC
fee EUR 1850

This course was created to help students understand how luxury brands are viewed, built and managed. In order to understand such points, students will be provided with relevant and up-to-date theories, techniques and concepts.

The students participating in this course will also master the ability to apply creative tactics in order to develop and position a luxury brand.

Throughout the 2 weeks, students will learn theoretical concepts that they will then put into action in order to prove their know-how.

Course leader

Karine Gautier:
Laetitia Roqueton:

Target group

International students interested in learning about luxury communication & marketing techniques in English in the Luxury capital of Paris.

Course aim

Familiarize students with the strategies of high end positioned companies.
Master a sector based on various values such as tradition, know-how and innovation.
Acquire management techniques used in luxury management.

Credits info

6 EC
Students can transfer 3 US credits or 6 ECTS during the 2-week program.
Students can transfer 6 US credits or 12 ECTS during the 4-week program.

Fee info

EUR 1850: Tuition fee for the 4-week programme including tuition, cultural activities: 1850 euros
Tuition fee for the 2-week programme including tuition, cultural activities: 1000 euros
EUR 600: Fee 2 is optional if student needs housing:
- Housing in student residence (double room): 600 euros for 2 weeks or 1200 for 4 weeks


If offered, published in May