A Coruña, Spain

The Power of Persuation

when 31 July 2017 - 18 August 2017
language English
duration 3 weeks
credits 6 EC
fee EUR 600

What makes a politician deliver a winning speech? What makes a Ted Talk presenter receive a standing ovation? What makes a successful salesperson exceed the sales targets? There answer is: the power of persuasion- an essential life skill. Effective influencers have the power to make people listen, to change people's attitudes and opinions, to influence people's behaviours without ordering or threatening them. The objective of the course is to allow the participants become skilled in the art of persuasion in various situations, should they be private or professional. During the classes, run in a form of interactive lectures and workshops, we shall among others: Watch and analyse some great speeches; Identify and discuss tools of persuasion used successfully for centuries; Discuss the secrets of success of J. Belfort’s team ("The Wolf of Wall Street").

Course leader

Dr Halina Wisniewska

Fee info

EUR 600: General tuition fee
EUR 400: Early-bird fees apply to the first five foreign students, with a maximun of two per country