Designing Digital Products – UX/UI

About

Designing a digital product is a complex discipline. Designers have to move beyond the pixels and use varieties of methods in order to explore and address problems of nowadays world. The course is going to help you build designers craftsmanship. You’re going to experience a master class every day. Each day is going to be dedicated to the different design methods and exercises where you’ll learn through learning by doing. This course is followed by Design Thinking bootcamp. The bootcamp is dedicated to the use of the Design thinking methodology on a real project to strengthen skills like collaboration, uncertainty, iterations and critical thinking.

Course leader

Petr Kozlik Petr Kozlik is a multidisciplinary designer with experiences from US and Europe. He experienced fields as fin-tech, e-retail, digital marketing, education together with several startups and agencies.

Target group

Young professionals and university students with intermediary level of English

Course aim

SKILLS:
Understanding phases and methods of design thinking
Being able to turn ideas into a design concept
Prototyping on different levels of fidelity in order to make ideas tangible
Validate ideas before proposing a solution

Day 1

Lecture: What's digital design?

Practice: Defining individual study plan for the following 10 days and experiencing ethnography techniques

Day 2 & 3

Lecture: Ideation techniques

Practice: Defining insights & challenges, brainstorming techniques & creating concepts

Day 4 & 5 & 6 & 7 & 8

Lecture: From LoFi to HiFi - Prototyping with user-testing

Practice: Experimenting on various level of fidelity and building paper & video prototypes, wireframes, visually designed prototype and animations

Day 9

Lecture: Communication and presentation

Practice: Building a sales pitch

Day 10

Lecture: The role of a portfolio in designers life

Practice: Wrapping up a whole week and creating a case study out of the activities for the portfolio

Fee info